Developing a marketing decision model using a knowledge-based system

This paper describes using a knowledge-based system for developing a marketing decision model. The approach used in this study uses a decision table as a knowledge engineering tool. The decision table is used as a means of representing a set of decision rules to construct a developed marketing decision model. To support the modeling process, Prologa, an existing decision table engineering workbench, is used. The developed marketing decision model is used to determine the entrance time of a new product into market by utilizing knowledge-based systems. Presentation of a new product to the market at the best time will provide an advantage to competing companies and will increase their market share. q 2005 Elsevier B.V. All rights reserved.